by Kaidi Tiitson - October 30, 2018

Once you have built a solid, working and profitable online shop you should treat yourself to a nice bottle of champagne. You deserve it, what you have accomplished is notable, 90% of online shops never make it. (If you are still only climbing that mountain why not take a look…

by Kaidi Tiitson - September 2, 2018

Once you have your online shop all set up the only thing that remains to do is to take on the eCommerce market by storm. But how exactly do you do that? How do you get shoppers onto your site? How do you make them spend money? And how do…

by Kaidi Tiitson - July 17, 2018

There’s a galore of articles on the web about theories and strategies behind starting online retail businesses and building successful online shops that make money. And while these are a great source of knowledge and insights, once you get to the point of actually doing something with your ideas and…

by Kaidi Tiitson - November 29, 2017

It has been over 23 years since, for the first time in history, on August 11, 1994, the online retail pioneer from US East Coast called NetMarket sold a CD to a man in Philadelphia using a credit card over the internet. It was "Ten Summoners' Tales" by Sting. The…

by Kaidi Tiitson - October 26, 2017

Canva Gotta love Canva! That almost sums up our feelings towards this amazing, absolutely brilliant web-based design tool. Canva is easy and intuitive to use and allows simple mortals, like myself, design visually appealing and professional feeling social media posts, infographics, ads, posters, brochures, logos, invitations… Basically anything, just name…

by Kaidi Tiitson - October 25, 2017

I went shopping the other day. In my pyjamas. A few years ago, this might have called for quite a few odd looks. Or maybe some autograph requests from people mistaking me for a Hollywood celebrity. But now I was just one of the thousands of other shoppers, also in…

by Kaidi Tiitson - September 21, 2017

The multi-billion-dollar online retail business is a market that is growing in double digits and is projected to gallop at the same pace for the foreseeable future. An online shop is one of the best businesses to be starting at this moment. Or at least it could be, if you…

by Kaidi Tiitson - September 19, 2017

About a year and a half ago I started building an online shop. I had a clear idea about how it should look like and what kind of audience it should attract. I even had the product ready, designed and manufactured from scratch. It received brilliant feedback from anyone I…

by Kaidi Tiitson - September 14, 2017

Spanish online retail, like any market, is dominated by its well-known giants like Amazon,  Zalando, El Corte Ingles, Zara and so on. But there are thousands of small and medium sized shops here that are successfully growing their traffic and revenue, sometimes to heights that not even they themselves dared…

by Kaidi Tiitson - September 12, 2017

The other day an email popped into my Inbox with a short overview of Amazon's finances for last year (2016) from Statista. Amazon, the “mother of all online retail” they called it. In my head I could hear it ominously voiced out with a menacing symphony playing in the background,…